Keeping tabs on customers both through the sales pipeline and as paying clients can be the difference between having a successful company and one that flops. Everyone is quite familiar with the motto – 80% of sales are made on the fifth to twelfth contact. So why do only 10% of people make it to the third contact?
Too much data.
The amount of data you are (or should be) collecting on potential customers (and current clients) can get extremely overwhelming after just a few weeks of having your product in the market.