5 Audacious Motives for Investing in a CRM

iStock_000041800086_SmallIt’s time consuming to setup.  It’s expensive to get started.  And nobody really wants to do it.  But the perils of not spending the time and money on a CRM (Customer relationship management) system can be more devastating than the initial pain.

What may be your motives for taking on this fruitful challenge?

You don’t want to navigate blindly

Can you get accurate forecasts by sticking your finger in the wind?  If so, kudos to you!  But for the rest of us, seeing what is coming through the pipeline (numbers and dollars) is essential for accurate planning. read more

4 Reasons Excel (and Gmail) is NOT your CRM

Keeping tabs on customers both through the sales pipeline and as paying clients can be the difference between having a successful company and one that flops. Everyone is quite familiar with the motto – 80% of sales are made on the fifth to twelfth contact. So why do only 10% of people make it to the third contact?

Too much data.

The amount of data you are (or should be) collecting on potential customers (and current clients) can get extremely overwhelming after just a few weeks of having your product in the market. read more