It’s time consuming to setup. It’s expensive to get started. And nobody really wants to do it. But the perils of not spending the time and money on a CRM (Customer relationship management) system can be more devastating than the initial pain.
What may be your motives for taking on this fruitful challenge?
You don’t want to navigate blindly
Can you get accurate forecasts by sticking your finger in the wind? If so, kudos to you! But for the rest of us, seeing what is coming through the pipeline (numbers and dollars) is essential for accurate planning.